Social sense: This sensor was worn by employees at a call center in Rhode Island to record activity and social interaction. MIT and New York University researchers correlated sensor data with productivity.
Sandy Pentland, MIT

Communications

Wearable Sensors Watch Workers

Sensors that track social behavior highlight the benefits of face-to-face interaction.

  • Wednesday, May 13, 2009
  • By Kate Greene

Office workers who make time to chat face to face with colleagues may be far more productive than those who rely on e-mail, the phone, or Facebook, suggests a study carried out by researchers at MIT and New York University.

The researchers outfitted workers in a Rhode Island call center with a wearable sensor pack that records details of social interactions. They discovered that those employees who had in-person conversations with coworkers throughout the day also tended to be more productive.

The results aren't yet published, but they support research published last December by the same team. This study showed that employees at an IT company who completed tasks within a tight-knit group that communicated face to face were about 30 percent more productive than those who did not communicate in a face-to-face network.

"The big idea is that what you do on your coffee break and over lunch really matters for productivity," says Sandy Pentland, a professor at MIT's Media Lab, who led the study. "Face-to-face networks matter, and the implications are huge."

Advertisement

Many managers probably suspect a link between personal communication and productivity, says Pentland. Conventional wisdom suggests that face-to-face conversations are a useful way to create and maintain strong social networks, which could help workers solve complex customer problems or complete more calls at the center, he says.

However, some managers are slow to implement policies that foster this sort of communication because the connection has been difficult to prove with hard data, says Pentland. Usually, he says, workplace socializing is recorded using participant surveys, which tend to be filled with errors, since it can be difficult to remember the details of social interactions.

"There's all this knowledge that you see in anthropology and sociology [studies] that doesn't make it into management because it's sort of soft data," says Pentland. "But now we can tell which sort of folk wisdom is true . . . We can put some numbers on the table."

Pentland's study used a sociometer, a device about the size of a deck of cards, which participants wear around their necks as they would an identification badge. Each sociometer contains an accelerometer to measure their movement; a microphone that picks up their speech characteristics, such as intonation and cadence; a Bluetooth radio to detect other people wearing sociometers nearby; and an infrared sensor that can detect face-to-face interactions. Worn all day, the sociometers log workers' activity and conversations.

Print

Related Articles

TR10: Reality Mining

Sandy Pentland is using data gathered by cell phones to learn about human behavior.

Smart Badges Track Human Behavior

MIT researchers used conference badges to collect data on people's interactions and visualize the social network.

Making Phones Polite

Privacy-sensitive software could minimize interruptions.

Close Comments

To comment, please sign in or register

Forgot my password

ESS_BILBAO

14 Comments

  • 1008 Days Ago
  • 05/13/2009

I think those are extreme measures to control workers productivity. Assume that the workers have no privacy when they're working, is to go so far.
http://esns.blogspot.com/
http://twitter.com/ESS_BILBAO

Reply

ms

190 Comments

  • 1008 Days Ago
  • 05/13/2009

A call center is a typical work environment?

Choosing to study call centers because productivity is easy to measure there is like looking for your lost keys under the streetlight because it's easy to search there. Extrapolating results to a general work environment seems ludicrous.

Reply

bwaber

1 Comment

  • 1008 Days Ago
  • 05/13/2009

Re: A call center is a typical work environment?

I'm working in Sandy's group, so I have some of the background knowledge on this.  Definitely, one of the reasons we chose a call center was that this was an easy place to go, and this isn't representative of all work environments.  But we did find the same results in IT firms and a marketing division of a German company, so it seems fairly general.

Reply

T-Ram

1 Comment

  • 1006 Days Ago
  • 05/15/2009

Re: A call center is a typical work environment?

Whether a "typical" setting or not, the study involves actual human interface; a telling reminder of the utility and limits of "technology" in achieving substantive project goals. The Kellogg School reported a study comparing productivity in deal negotiation by e-mail. Group A negotiating pairs preceded the exercise with a voice phone call, Group B pairs did not. In line with your research, Group A pairs exhibited higher success rates in reaching a deal.

Reply

mkogrady

425 Comments

  • 1003 Days Ago
  • 05/18/2009

Micro Version

How about making a micro version and affixing it to incarcerated persons so the guards can determine the social inner workings of criminal empires and their respective inter-realtionships.

Another version could be embedded into E-Cards for Welfare and social programs for similar reasons. Not that all welfare recipients are criminals, but there is quite a bit of skimming going on int he welfare ranks and identifying inner circles can bring high returns from a tax recovery perspective.

Reply

meneghelo

2 Comments

  • 1002 Days Ago
  • 05/19/2009

bias in the research?

I'm wondering... just how prone are people to working harder when they know their day-to-day chatting activity is being monitored in some way??

Reply

desertredwolf

1 Comment

  • 987 Days Ago
  • 06/03/2009

Improve remote communication

Yet another Luddite attempt to minimize the effectiveness of remote communication and remote workers.  If human to human interaction appears to improve communication and innovation, how about we Improve the remote communication mechanisms so that we don't dilute the human to human component like we do with the minimalist solutions that are offered today.

Reply

Advertisement

MAGAZINE

Can We Build Tomorrow's Breakthroughs?

Manufacturing in the United States is in trouble. That's bad news not just for the country's economy but for the future of innovation.

Advertisement

Technology Review Lists

TR50

Our list of the 50 most innovative companies, including the following:

Goldwind Science and Technology

Silver Spring Networks

Netflix

Suntech

More

Advertisement

Facebook

Advertisement