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Wearable Sensors Watch Workers

Sensors that track social behavior highlight the benefits of face-to-face interaction.

By Kate Greene

Wednesday, May 13, 2009

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Office workers who make time to chat face to face with colleagues may be far more productive than those who rely on e-mail, the phone, or Facebook, suggests a study carried out by researchers at MIT and New York University.

Social sense: This sensor was worn by employees at a call center in Rhode Island to record activity and social interaction. MIT and New York University researchers correlated sensor data with productivity.
Credit: Sandy Pentland, MIT

The researchers outfitted workers in a Rhode Island call center with a wearable sensor pack that records details of social interactions. They discovered that those employees who had in-person conversations with coworkers throughout the day also tended to be more productive.

The results aren't yet published, but they support research published last December by the same team. This study showed that employees at an IT company who completed tasks within a tight-knit group that communicated face to face were about 30 percent more productive than those who did not communicate in a face-to-face network.

"The big idea is that what you do on your coffee break and over lunch really matters for productivity," says Sandy Pentland, a professor at MIT's Media Lab, who led the study. "Face-to-face networks matter, and the implications are huge."

Many managers probably suspect a link between personal communication and productivity, says Pentland. Conventional wisdom suggests that face-to-face conversations are a useful way to create and maintain strong social networks, which could help workers solve complex customer problems or complete more calls at the center, he says.

However, some managers are slow to implement policies that foster this sort of communication because the connection has been difficult to prove with hard data, says Pentland. Usually, he says, workplace socializing is recorded using participant surveys, which tend to be filled with errors, since it can be difficult to remember the details of social interactions.

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"There's all this knowledge that you see in anthropology and sociology [studies] that doesn't make it into management because it's sort of soft data," says Pentland. "But now we can tell which sort of folk wisdom is true . . . We can put some numbers on the table."

Pentland's study used a sociometer, a device about the size of a deck of cards, which participants wear around their necks as they would an identification badge. Each sociometer contains an accelerometer to measure their movement; a microphone that picks up their speech characteristics, such as intonation and cadence; a Bluetooth radio to detect other people wearing sociometers nearby; and an infrared sensor that can detect face-to-face interactions. Worn all day, the sociometers log workers' activity and conversations.

Comments

  • [no subject]
    I think those are extreme measures to control workers productivity. Assume that the workers have no privacy when they're working, is to go so far.
    http://esns.blogspot.com/
    http://twitter.com/ESS_BILBAO
    Rate this comment: 12345

    ESS_BILBAO
    05/13/2009
    Posts:14
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  • A call center is a typical work environment?
    Choosing to study call centers because productivity is easy to measure there is like looking for your lost keys under the streetlight because it's easy to search there. Extrapolating results to a general work environment seems ludicrous.
    Rate this comment: 12345

    ms
    05/13/2009
    Posts:141
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    • Re: A call center is a typical work environment?
      I'm working in Sandy's group, so I have some of the background knowledge on this.  Definitely, one of the reasons we chose a call center was that this was an easy place to go, and this isn't representative of all work environments.  But we did find the same results in IT firms and a marketing division of a German company, so it seems fairly general.
      Rate this comment: 12345

      bwaber
      05/13/2009
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      4/5
      • Re: A call center is a typical work environment?
        Whether a "typical" setting or not, the study involves actual human interface; a telling reminder of the utility and limits of "technology" in achieving substantive project goals. The Kellogg School reported a study comparing productivity in deal negotiation by e-mail. Group A negotiating pairs preceded the exercise with a voice phone call, Group B pairs did not. In line with your research, Group A pairs exhibited higher success rates in reaching a deal.
        Rate this comment: 12345

        T-Ram
        05/15/2009
        Posts:1
  • Micro Version
    How about making a micro version and affixing it to incarcerated persons so the guards can determine the social inner workings of criminal empires and their respective inter-realtionships.

    Another version could be embedded into E-Cards for Welfare and social programs for similar reasons. Not that all welfare recipients are criminals, but there is quite a bit of skimming going on int he welfare ranks and identifying inner circles can bring high returns from a tax recovery perspective.
    Rate this comment: 12345

    mkogrady
    05/18/2009
    Posts:234
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    3/5
  • bias in the research?
    I'm wondering... just how prone are people to working harder when they know their day-to-day chatting activity is being monitored in some way??
    Rate this comment: 12345

    meneghelo
    05/19/2009
    Posts:2
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    2/5
  • Improve remote communication
    Yet another Luddite attempt to minimize the effectiveness of remote communication and remote workers.  If human to human interaction appears to improve communication and innovation, how about we Improve the remote communication mechanisms so that we don't dilute the human to human component like we do with the minimalist solutions that are offered today.
    Rate this comment: 12345

    desertredwol...
    06/03/2009
    Posts:1
    Avg Rating:
    2/5

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