September 2005
Search Inside the Book
A noted author writes about Google and the rise of the "search economy."
By Mark Williams
John Battelle's The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture is a book that, when the contract for it was announced in 2002, was probably the most anticipated book with the most interesting subject and the hottest author in tech-business journalism.
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Massachusetts Institute of Technology