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August 2005

Social Machines

Computing means connecting.

By Wade Roush

(Editor's note: While writing this feature for the magazine, senior editor Wade Roush added notes to the story. He also solicited reader feedback, which was incorporated here. Throughout the article, readers can mouse over the bold text to see what early readers contributed. If you are unable to click on the link in the contribution, simply click on the bolded word in the article, which will take you to the appropriate page.)

My boss, Jason Pontin, caused a minor ruckus in May while attending D3, the Wall Street Journal's third annual "All Things Digital" conference outside San Diego. The editor in chief of Technology Review, like many executives, entrepreneurs, engineers, and students these days, doesn't go anywhere without his wireless gear -- meaning, at a minimum, a Wi-Fi-enabled laptop and a cell phone. At D3, Jason was using his laptop to file blog (or Web log) posts "live" from the conference floor, summarizing talks by Bill Gates, Steve Jobs, Sun Microsystems CEO Scott McNealy, and other computer-industry celebrities. But on the third day, he couldn't find a signal. The Wi-Fi network he'd been accessing was on by mistake, a conference staffer told him. She explained that the hosts of the conference -- Walt Mossberg and Kara Swisher, two of the Journal's technology writers -- had decided that no one should have Internet access from the main ballroom.

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