September 2003
The Customer as Enemy
Why constrain customers instead of creating greater choices for them?
By Michael Schrage
Thanks so much for reading my column, but I have to ask: are you a thief? I need to know because Technology Review reserves the right to sue you if you reproduce this intellectual property without our express, written approval. By the way, this publication uses "smart paper" with patented steganographic technologies explicitly designed to track unauthorized scans or photocopies of my column.
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Massachusetts Institute of Technology