Why Not A 40-MPG SUV?

After overcoming my initial shock from reading Mark Fischetti's "Why Not a 40-mpg SUV?" (TR November 2002), I realized that this article reaffirmed my beliefs about the motivations and roles of new technology, business, and government. I applaud Fischetti for rightly pointing out that the auto industry has little motivation to change without a mandate from Washington or an outcry from the public. Only then will new technologies serving noneconomic needs be implemented. The answer to the question "Why Not a 40-mpg SUV?" will be found with the politicians and, ultimately, the voters.

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