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July 2002

Taking Hold of Supply Chains

A "tangible interface" turns simulations into collaborations.

By Wade Roush

Neville at the warehouse calls Sophie at the factory to tell her that surging demand has almost depleted the company's stock of microchips. Alarmed, Sophie orders piles of raw materials to build more chips. Three months later the warehouse is restocked, but now Neville says demand has fallen off. Sophie immediately stops ordering materials-only to see demand rebound, resulting in a new chip shortage.

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