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September 2000

The Media Lab at a Crossroads

Fierce competition, radical expansion, a dubious funding model and maybe even a new director spell the end of an era. Can a trailblazing enterprise survive and thrive?

By David H. Freedman

Lift the stopper from one of the three antique-style colored glass bottles and hear a jazz ensemble riff spill out, as if the music had been freed, genie-style. Across the room, touch any of a dozen doughnut-sized plastic bubbles to see a ripple of light spread through the crowd like a rumor. Downstairs, stick your personal mug underneath the coffee machine spigot and hear your favorite station lock in on the attached radio.

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