A sense-and-respond organization, according to a Harvard Business School collection of the same name (reviewed in TR, May/June 1998), is a business literally wired to detect changes in customers' needs and to quickly launch new products or services that will exploit opportunity or avert disaster. Microsoft, one of the contributors' favorite examples, earned extra merit badges for its rapid rebound in the Internet browser wars of 1995-96. Now Bill Gates has decided to cash in on this cachet with a volume that exalts the electronic reflexes behind the success of Microsoft and other firms.

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