January 1999
Poop Like an Elephant
Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
By Wade Roush
Guy Kawasaki was part of the team that developed the Apple Macintosh in the early 1980s, and he has spent much of his time since then thinking and writing about the factors behind a new product's commercial success. The conclusion this irreverent, battle-scarred computer industry veteran has reached is that the product is only a part of the story.
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Massachusetts Institute of Technology