When my local video store recently held a sale of "film classics," I picked up, at a bargain price, a copy of the 1974 movie Death Wish. Why would I want to own this chestnut, featuring Charles Bronson as an architect turned vigilante after the murder of his wife and brutalization of his daughter? Because about two-thirds of the way through it there appears on the screen for a full four seconds-possibly five-the picture of a sign with my company's name on it.

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