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| Job Posting |
| Job Title |
Email Marketing Manager |
| Company |
TripAdvisor |
| Contact Email |
kforrestall@tripadvisor.com |
| Location |
Cambridge, Massachusetts,
United States |
| Date Posted |
1/28/2009 |
| Job Description |
We are looking for an experienced marketing professional to serve as our Email Marketing Manager. Reporting to the Director of Email Marketing, the successful candidate’s responsibilities will include contributing to the development and ongoing management of new subscription products and managing and expanding event-based and lifecycle communications. Specific responsibilities include:
•Participate in development of e-mail marketing vehicles and to support customer acquisition, engagement and monetization goals.
•Specific areas of responsibility will include:
-Manage the development and execution of new subscription products for TripAdvisor
-Develop and execute campaigns to support the business needs of key internal clients
-Review existing e-mail portfolio, identifying opportunities to improve efficiency and increase member engagement
-Support globalization of e-mail marketing programs.
•Work cross-functionally with marketing, sales, design, editorial and engineering teams to deliver on our e-mail marketing strategy, developing detailed project specifications and providing end-to-end project management.
•Measure performance and identify levers of improvement - design and analyze relevant reports, lead test/control design and execution, evaluate commercial and technical performance, and identify enhancement opportunities to maximize ROI.
Hiring requirements
•5+ years of marketing experience, with at least 2 years in B2C e-mail marketing, preferably with exposure to both subscription newsletter models and CRM/event-based communications.
•Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc.
•Experience working with technical staff to build, enhance and troubleshoot e-mail marketing infrastructure.
•Experience working with sophisticated self-service email delivery tools.
•Demonstrated ability to think creatively.
•Experienced business judgment required.
•Strong organization and analytic skills absolutely required.
•Teamwork skills essential; sense of humor preferred.
TripAdvisor is an Equal Opportunity Employer |
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