Movie magic: A scene from The Hobbit being filmed in 3D using digital cameras made by Red.
Credit: thehobbitblog.com

Business

Red: The Camera That Changed Hollywood

  • Monday, December 19, 2011
  • By Lee Gomes

How a sunglasses entrepreneur helped end the golden age of the 35-millimeter film camera.

   

In Hollywood history, 2011 will go down as the year during which the last three companies still making traditional 35-millimeter film cameras—the gently whirring behemoths that directors sit next to on movie sets—all said, in effect, that they were getting out of the business. Film cameras would remain in inventory, but Panavision, ARRI, and Aaton announced that from here on out, all their new models will be digital.

The analog-to-digital transition that is occurring in industries around the world is largely responsible. But special mention should go to a small Southern California company whose technology has stirred the imagination of a roster of legendary directors. The innovation: a line of digital movie cameras that, almost miraculously, are smaller, lighter, and cheaper than film cameras, yet have comparable image quality.

 

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