While enjoying a game at Yankee Stadium, you take out your smart phone and point its camera at the field. If the resulting image on your screen shows a giant Quiznos toaster floating above the grass, does that make you more inclined to go get a Quiznos sandwich?

How about if you were at Mount Rushmore and you saw the four carved presidents sipping cola from Quiznos cups? Would that influence your lunch plans? Or what if you were on Wall Street, and aiming your smart phone at a real-world statue of a bull yielded an image of it enjoying virtual nachos?