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May/June 2009

The Silver Lining

Entrepreneurialism and innovation during a recession.

By Jason Pontin

Krishna Subramanian (top left), cofounder of Mobclix; Leah Culver (top right), developer at Six Apart; Dave Goldberg (center), former manager of Yahoo Music and entrepreneur-in-residence at Benchmark Capital; Steve Jurvetson (bottom left), managing director of Draper Fisher Jurvetson; Sol Lipman (bottom right), cofounder of 12seconds.
Credit: Jeff Singer

These are tough days for entrepreneurs seeking new cash, and even for venture capital firms that may be forced to conduct triage on existing portfolios. Still, now may be just the moment to turn a great idea into a lasting enterprise. That was the take, anyway, of venture capitalists and entrepreneurs who gathered in Silicon Valley earlier this year to talk about why recessions are the best times to launch companies and topple old orders.

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