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July/August 2008

Social Networking Is Not a Business*

Web 2.0--the dream of the user-built, user-centered, user-run Internet--has delivered on just about every promise except profit. Will its most prominent example, social networking, ever make any money?

By Bryant Urstadt

Fancy, this: In spring 2007, artist David Choe painted the walls at Facebook’s Palo Alto offices.
Credit: Jamie Kripke

*But It Might Be Soon.

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