Business

Google's Cloud Looms Large

How might expanding Google's cloud-computing service alter the digital world?

  • Monday, December 3, 2007
  • By Kate Greene

To know how you'll be using computers and the Internet in the coming years, it's instructive to consider the Google employee: most of his software and data--from pictures and videos, to presentations and e-mails--reside on the Web. This makes the digital stuff that's valuable to him equally accessible from his home computer, a public Internet café, or a Web-enabled phone. It also makes damage to a hard drive less important. Recently, Sam Schillace, the engineering director in charge of collaborate Web applications at Google, needed to reformat a defunct hard drive from a computer that he used for at least six hours a day. Reformatting, which completely erases all the data from a hard drive, would cause most people to panic, but it didn't bother Schillace. "There was nothing on it I cared about" that wasn't accessible on the Web, he says.

Schillace's digital life, for the most part, exists on the Internet; he practices what is considered by many technology experts to be cloud computing. Google already lets people port some of their personal data to the Internet and use its Web-based software. Google Calendar organizes events, Picasa stores pictures, YouTube holds videos, Gmail stores e-mails, and Google Docs houses documents, spreadsheets, and presentations. But according to a Wall Street Journal story, the company is expected to do more than offer scattered puffs of cloud computing: it will launch a service next year that will let people store the contents of entire hard drives online. Google doesn't acknowledge the existence of such a service. In an official statement, the company says, "Storage is an important component of making Web apps fit easily into consumers' and business users' lives ... We're always listening to our users and looking for ways to update and improve our Web applications, including storage options, but we don't have anything to announce right now." Even so, many people in the industry believe that Google will pull together its disparate cloud-computing offerings under a larger umbrella service, and people are eager to understand the consequences of such a project.

To be sure, Google isn't the only company invested in online storage and cloud computing. There are other services today that offer a significant amount of space and software in the cloud. Amazon's Simple Storage Service, for instance, offers unlimited and inexpensive online storage ($0.15 per gigabyte per month). AOL provides a service called Xdrive with a capacity of 50 gigabytes for $9.95 per month (the first five gigabytes are free). And Microsoft offers Windows Live SkyDrive, currently in beta, with a one-gigabyte free storage limit.

But Google is better positioned than most to push cloud computing into the mainstream, says Thomas Vander Wal, founder of Infocloud Solutions, a cloud-computing consultancy. First, millions of people already use Google's online services and store data on its servers through its software. Second, Vander Wal says that the culture at Google enables his team to more easily tie together the pieces of cloud computing that today might seem a little scattered. He notes that Yahoo, Microsoft, and Apple are also sitting atop huge stacks of people's personal information and a number of online applications, but there are barriers within each organization that could slow down the process of integrating these pieces. "It could be," says Vander Wal, "that Google pushes the edges again where everybody else has been stuck for a while."

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One of the places where Google, in particular, could have a large impact is integrating cloud computing into mobile devices, says Vander Wal. The company recently announced Android, a platform that allows people to build software for a variety of mobile phones. The alliance could spur the creation of mobile applications geared toward cloud computing, he says. People want to seamlessly move their data between computers, the Web, and phones, Vander Wal adds. "If Google is starting to solve that piece of the problem, it could have an impact because that's something no one's been able to do yet."

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Gaetano Marano

246 Comments

  • 1535 Days Ago
  • 12/03/2007

>>> then, it seems that ORACLE was RIGHT with its N|C >>>

.

to-day's evolution towards web applicatons/storage and "cloud computing" seems say us that ORACLE was RIGHT with its N|C (Network Computer) idea...

http://en.wikipedia.org/wiki/Network_computer

...but proposed too early, when great part of the internet connections was too slow to support any "cloud computing"

however, the web/cloud computing doesn't add any safety nor any money saving in business and/or professional use, since (both) connection and storage can't assure a 100% privacy of personal and/or classified documents

so, that kind of files will ALWAYS need a PC and local storage for software and documents, and, since they are/will be the MOST important and valuable files, every HDD crash (without recent backup) will ALWAYS be a TRAGEDY

about Google... it clearly is the current leader in web applications and services, but everything it does STILL is FRAGILE, since, big companies like Microsoft, eBay, Apple, IBM, Yahoo, etc., could change this scenario with new investments, new ideas, better services, big agreements, companies and services' fusions, etc.

not to forget the SMALL companies and/or SINGLE peoples, that (despite their small funds) could develop WINNING IDEAS that big companies cant't

you can find a little (personal) example of that (about the """Google""" Lunar X Prize) in this article:

http://www.ghostnasa.com/posts/008moonprize.html

.

Reply

walt

66 Comments

  • 1535 Days Ago
  • 12/03/2007

mobile

Watch for g to contract the manufacture of its own phone and then buy an existing mobile network.

Reply

chrisjmiller

64 Comments

  • 1535 Days Ago
  • 12/03/2007

Is this news?

Many organizations already provide for employees to connect to central data repositories either by VPN or using thin client technology.  There's no reason for them to keep any significant data on their laptops/PDAs.

This may be of interest to some consumers (although it will be a very cold day in the infernal regions when I upload all *my* personal data onto the servers of some faceless megacorp), and it's great for Google employees, but can you see <insert corporation name> keeping all their corporate data on some Google cloud?

Reply

weee

35 Comments

  • 1533 Days Ago
  • 12/05/2007

Combined with Flash Based Hard Drives

and more compact/longer lasting batteries mobile computing is set to become lighter and more compact.
I like the idea of taking my notebook out and being able to use it for a whole day without worrying about spare batteries or power leads.
The cloud looks good to me!

Reply

blaster151

1 Comment

  • 1533 Days Ago
  • 12/05/2007

XDrive is Awful

I've been trying to get their customer service for SIX WEEKS to help me download a single file.  Apparently there's a filesize limitation.  I have an 800MB file filled with irreplaceable family pictures.  Now that I need the backup, I can't retrieve it - it simply won't download successfully.  Their customer service people keep passing me around and I can't get the help I need, even though I'm paying by the month.

Reply

mwesterh

1 Comment

  • 1505 Days Ago
  • 01/02/2008

Government Sector

Accessing documents remotely from a DOD site whether it's through email, google, or a home computer is prohibited. With that said, GOOGLE services will not overtake the PC within the government sector.

Reply

mlaan

1 Comment

  • 1401 Days Ago
  • 04/15/2008

data more valuable then money?

It surprises me that everyone is so afraid of letting a large company take care of its vital data, when they apparently have no problem at all to let a bank, which is a large company, keep the money of the company, which in my opinion is a far more vital asset. Is data more valuable than monetary capital?

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