Credit: Harry Campbell

A deeply ingrained culture of innovation is vital for all companies, but particularly for those that are technology based; it is innovation that allows a technology company to continually generate new business. For this kind of culture to take hold, all the microcultures in a ­company--including those devoted to business planning, marketing, operations, and developing new ideas--must be understood, supported, and (though they may at times seem incompatible) brought together under leadership that truly cares about creativity.

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