The Web largely remains a place to have fun and enjoy personal pursuits. The Pew Internet and American Life Project estimates that 70 million U.S. adults are online on a given day. Activities formerly done offline, such as checking the news and weather, are now done online by nearly twice as many people as in 2000. The market for paid content continues to expand, with sites collecting $1.8 billion in revenue in 2004. Dating sites account for more revenue than any other type of site. Entertainment sites, such as music- and movie-downloading destinations, rank second despite 90 percent revenue growth in 2004.

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