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January 2005

Amazon: Giving Away the Store

Sometimes it makes sense to give away your core assets.

By Wade Roush

Visit Amazon Light at www.kokogiak.com/amazon4, and you'll see a plain search box that allows you to locate any product in Amazon.com's database. Click on an item, and you'll be taken to a page with the usual product image, price information, and customer reviews, and, of course, the familiar "Buy This" button. Amazon Light's pages are deliberately less cluttered than those at Amazon itself, but the family relationship is obvious.

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