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October 2004

Panning Out

Nanotech startups are the latest technology gold rush. One company is making a killing selling pans to the prospectors.

By Joe Chung

Waves of investment in new technology are often likened to gold rushes in their cycles of boundless enthusiasm, frenzied activity -- and disappointment for the vast majority of people for whom things don't quite pan out. Entrepreneurs bear the most risk in that they wager years of their lives (not to mention personal savings) on individual claims, whereas investors can spread their bets around in the hope that at least one promising property will make good. Even the certainty that a budding technology will change the world is no more help in making money than the certainty that there really is gold somewhere in them thar hills. The typical hundred dollars invested in Internet startups in 2000 would barely pay for a snail-mail stamp today. Clearly, transmuting raw hope into net profits requires investors and entrepreneurs to place extremely prescient and/or damn lucky bets on those rare companies that will actually convert cutting-edge research into commercially successful products.

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