May 2002
Attack of the Zombie Rembrandts
In laying claim to the decades-old idea of the hyperlink, British Telecom shows what's wrong with patenting.
By Seth Shulman
You may or may not remember the "Rembrandts in the Attic" thesis of business gurus Kevin G. Rivette and David Kline. Their idea, from the extremely popular 1999 book of the same name, was that companies' untapped intellectual property was as valuable as if they had paintings by the Dutch master sitting neglected in their attics.
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Massachusetts Institute of Technology