January 2001
Customers as Innovators
Michael Schrage reviews A Nation Transformed by Information edited by Alfred D. Chandler Jr. and James W. Cortada and Systems, Experts and Computers edited by Agatha C. Hughes and Thomas P. Hughes
By Michael Schrage
A peculiar asymmetry warps most histories of technological innovation. The innovators are treated as visionary heroes, while the users and consumers of the innovations are treated as a faceless marketplace that finally grasped the importance of the proffered invention.
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Massachusetts Institute of Technology