Leading Edge

Punctuated Evolution

  • November 2000
  • By John Benditt

From the editor in chief

   

Two and a half years ago, this magazine underwent a revolutionary transformation, emerging with a new design, a new staff and a new editorial focus on the process of innovation-a fact we proudly announced on our cover, which described us as "MIT's Magazine of Innovation," a tag we still bear. That was the revolution.

But change doesn't end after the barricades have been stormed and a new regime has been installed in place of the old one. In fact, the change of regime was just the beginning of the process needed to make the new Technology Review a great magazine. How does a magazine continue to improve after it relaunches itself? Largely by listening to its readers.We've been listening hard over the last two and a half years, both formally, in statistically valid sample surveys of our audience, and informally, via letters, e-mail, phone calls and face-to-face conversations.

 

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