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July 1999

Unbottled Lightning

Dealers of Lightning: Xerox and the Dawn of the Computer Age & Art and Innovation: The Xerox PARC Artist-in-Residence Program

By Wade Roush

Xerox, the document Company, has a natural fondness for paper. In a time when the "paperless office" is agreed to have been a comically wrongheaded vision and when paper-and-ink metaphors persist even in cyber-space (e.g., Web "pages"), that's probably good business. Xerox's loyalty to paper as a medium, however, has contributed to some notorious strategic blunders.

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