Bookstore shelves are filled with management books that stretch good metaphors to the breaking point. Business is school (the "learning organization"). Business is a machine (reengineering). Business is digital information (the "new economy"). But The Experience Economy has a more elastic organizing concept -or at least one that holds up for a few hundred pages. In this era of standardization and mass consumption, consultants Joseph Pine and James Gilmore believe, more and more people are willing to pay for memorable experiences, not just well-made products.

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