Web Crawl

World Wide Words

  • September 1998
  • By Herb Brody

When research lab sites strut their stuff online, they leave their imagination behind.

   

A typical research lab can be a letdown for a nonscientist. There's very little Mr. Wizard stuff: bubbling test tubes, flashing laser beams. Much of what's there goes on inside pieces of nondescript equipment with readouts that look about as high-tech as a microwave oven. Nonscientists often emerge from lab tours baffled and bored.

The Web, on the other hand, would seem to give research organizations a chance to counteract this drab PR by letting them strut their stuff to the public in a friendly, engaging way. Bells, whistles, interaction!

 

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