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May 1998

Field Work in the Tribal Office

At Xerox's famed Palo Alto Research Center their's a new factor in innovation: teams of anthropologists who study how people interact with machines (and each other) in the workplace.

By Robert Buderi

It's a movie classic-but not one you'll find on late-night television. The short film opens with a scene from "9 to 5." Jane Fonda's character arrives for her first day of work. Cold-hearted boss Lily Tomlin guides her to the Xerox room, fires off the incomprehensible instructions for operating a monstrous copier, then leaves an overwhelmed Jane to her own devices.

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