First Line

Modulating our Frequency...

  • January 1998
  • By John Benditt

From the Editor In Chief

   

Just like a radio station, a magazine has a frequency. In our case, the frequency has been somewhat unusual: eight times per year. If you think about it, few other magazines publish on this schedule. We all know weeklies, (Time), monthlies (The Atlantic), quarterlies (Paris Review), and bimonthlies (Civilization). What is much less familiar is a magazine that comes out every six weeks and three days. And so, as of the issue you're holding, MIT's Technology Review is going to get in step with the rest of the publishing world. We are now a bimonthly publication, coming out regular as clockwork six times a year.

We realize that this change means we're going to be giving you two fewer issues per year. And, as demanding consumers, you will expect to receive added value to compensate for the reduction in frequency. You'll be getting it-in spades. As of the May/June issue, just two issues from now, Technology Review will be completely reinvented and relaunched as what is in essence a new publication. First of all, we'll have an entirely new graphic design that is cleaner, more contemporary, and more compelling than anything we've done yet. The new design is being carried out by the award-winning Art Director of Civilization magazine, David Herbick.

 

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