John Maeda's blog

Redesign Redefined

From scrap automobile parts to life-saving neonatal incubators.

John Maeda 11/09/2007

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Last night I attended the Design That Matters benefit dinner held at the MIT Museum. It was the kind of social affair where the weight of the cause greatly outweighed any concerns about what was being offered on the menu. Pictured above is RISD graduate student Tom Weis demonstrating to guest Paul Thompson his collaboration with RISD students MIke Hahn and Adam Geremia for client CIMIT to construct a neonatal incubator composed of mechanical parts from a Toyota pickup truck. Neonatal incubators apparently go for $20,000 and are impossible to deploy in Third World countries. On the other hand, dilapidated automobiles and trucks are in major supply there. So the concept of Weiss and his partners' design was to use mechanical parts that were already available in communities and redesign the system parts into a brand-new object. The logistics issues of getting the parts to where they are needed is solved by using scrap automobile parts, and so is the issue of cost. Labor costs get added in to the equation, of course, but the conclusion is that a lower-cost neonatal incubator that can save thousands of babies' lives can certainly be built with this new technique.

Subliminal Message

A lot can be read in a WC sign.

John Maeda 10/31/2007

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The basic icons of "man" and "woman" are common to any building's signage program to demarcate the location of restrooms. Each country has a different twist on the man and woman. In the United States, the iconified people are normally standing erect and with legs together; in most southern European countries, they stand with legs apart in a relaxed stance. Trendy restaurants around the world like to throw certain twists to make it confusing for their guests, like the restrooms in a Shanghai restaurant that use the man and woman symbols (♂ / ♀); because I can't remember which is which, I had to peek in the bathrooms to see which one had urinals in it. Luckily, both of the restrooms were empty ...

I took the photo of the above sign in Japan. Note that one side has diaper-changing facilities and the other doesn't. A lot is said in such a simple sign.

It's Getting Fuzzy

Today I was happily introduced to the Japanese concept of iki--which seems to describe my oddly fuzzy feeling.

John Maeda 10/17/2007

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I had an interesting conversation at the Media Lab today with visiting researcher Nozomi Kakiuchi, from Toshiba. Recently, I've been feeling that the technology world needs to move away from the exact and numerically precise, and instead toward a more vague and fuzzy language of expression.

Nozomi and I chatted about the strange "fuzzy logic" fad in Japan of the early 1990s, when it was not uncommon to see a "fuzzy logic vacuum cleaner" or a "fuzzy logic rice cooker" on sale in the Akihabara electronics district of Tokyo. The premise is quite simple: instead of encoding values as numbers, ranges of numbers are tagged as having membership association with a word. Words are such great containers of knowledge.

Nozomi suggested that our conversation was essentially about iki (pronounced "ee-kee"). It's something to do with inexactness and openness but all in all "the right fit" to a complex issue. Although it's difficult to comprehend, I totally got it. I guess iki is iki too.

Bio

John Maeda is a world-renowned graphic designer, visual artist, and computer scientist and is a founding voice for “simplicity” in the digital age. From June 2008 he becomes the 16th President of the Rhode Island School of Design (RISD).

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