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John Maeda is a world-renowned graphic designer, visual artist, and computer scientist and is a founding voice for “simplicity” in the digital age. From June 2008 he becomes the 16th President of the Rhode Island School of Design (RISD).

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Me on the Wii

Nintendo's design philosophy exceeds that of Apple. Modern design melds with modern fun. "Cool" is augmented with "human comfort"--a rare quality in the digital world.
Sunday, May 04, 2008

As I age every year, I find myself increasingly tired of being an early adopter. My grad students constantly embarrass me with their always exuberant energy and willingness to adopt the new. While the Nintendo Wii craze was sweeping the world, I was busy with facilitating operations at the Media Lab, and then the announcement hit that I would become the next leader of RISD ("Riz-dee"). Amidst the chaos of my life, I knew that I had to resolve two important things: 1) finally figure out Ruby on Rails, and 2) buy a Wii.

The former goal was accomplished last week (thanks to one of my brilliant grad students), and I thought getting a Wii would be easy but realized that even the late adopter can be early. I wasn't aware of the shortage of these devices. Finally getting my hands on one last night, I now understand the hype. Size, form, and feeling all meld into an experience that uses "just enough" technology to realize pure fun. Nintendo's ethos of design is set to trump Apple's, in my book.

Comments

  • Wii design
    mkeblx on 05/05/2008 at 8:36 PM
    Posts:
    1
    Avg Rating:
    3/5
    The Wii is very well designed: clean, small, easy to use and conveniently portable. The simple goal of fun is achieved. But most significant I think is the fact that this consistent simplicity leads to an enlarged audience, (with a bad side effect, i.e. my dad beating me at a game of Wii bowling).
    Rate this comment: 12345
  • Apples and Oranges
    johnalphonse on 05/12/2008 at 11:14 AM
    Posts:
    66
    Avg Rating:
    2/5
    Can the Wii run OSX and Word with a Unix kernel?  Simplicity of device would naturally lend to simplicity of design all on its own. The comparison seems unbalanced between a one-trick pony (a game machine) and something that is a serious tool of business, writing, art/design and also plays game to boot.  Hey that would be great to see Nintendo get into the personal computer "game" and apply the Wii concept, which is a great design itself I agree.  But what's next, a comparison between Samsung TV's and the Apple iPhone?  That Sammy remote is pretty smooth isn't it?  =;)
    Rate this comment: 12345
  • All that is essential...
    johnzib on 06/01/2008 at 8:40 PM
    Posts:
    1
    Just enough technology to be invisible...
    'The Little Prince' taught us that "all that is essential is invisible to the eye". Don Norman wrote about the invisible computer. Many artist use space as the powerful tool.

    Unfortunately most technology is a competition of feature-set and performance to capture the early adopter. Nintendo changed the rules by blending the high art of design with purposely playful technology.

    Bravo for making something that we enjoy as humans. I think they should lend a hand at the One Laptop project.
    Rate this comment: 12345

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