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John Maeda's blog

John Maeda is a world-renowned graphic designer, visual artist, and computer scientist and is a founding voice for “simplicity” in the digital age. From June 2008 he becomes the 16th President of the Rhode Island School of Design (RISD).

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Wednesday, October 31, 2007

Subliminal Message

A lot can be read in a WC sign.

The basic icons of "man" and "woman" are common to any building's signage program to demarcate the location of restrooms. Each country has a different twist on the man and woman. In the United States, the iconified people are normally standing erect and with legs together; in most southern European countries, they stand with legs apart in a relaxed stance. Trendy restaurants around the world like to throw certain twists to make it confusing for their guests, like the restrooms in a Shanghai restaurant that use the man and woman symbols (♂ / ♀); because I can't remember which is which, I had to peek in the bathrooms to see which one had urinals in it. Luckily, both of the restrooms were empty ...

I took the photo of the above sign in Japan. Note that one side has diaper-changing facilities and the other doesn't. A lot is said in such a simple sign.

Tags: design, icons

Comments

  • Sexist cultural customs
    ...what the author did not dare say...
    Japanese fathers do not take care of their babies. This work is specifically designated to women only.

    I wonder, if the wife died where would a Japanese father change the diapers of his kids.
    Rate this comment: 12345

    gabrielg01
    10/31/2007
    Posts:396
    Avg Rating:
    3/5
  • symbology...
    Once I learned that the symbol for female represents Venus's hand mirror, I had no trouble remembering which was which. Hope that helps.
    Rate this comment: 12345

    fearless_foo...
    11/14/2007
    Posts:3
    Avg Rating:
    3/5
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