TR Editors' blog

Why Google Isn't Going to Pay for Faster Content Delivery

The Web giant is more interested in an open internet than a tiered system.

Erica Naone 08/05/2010

  • 2 Comments

I was surprised to read in today's New York Times that Verizon and Google are on the verge of a deal to allow content creators to pay for special treatment online. The article claimed:

The charges could be paid by companies, like YouTube, owned by Google, for example, to Verizon, one of the nation's leading Internet service providers, to ensure that its content received priority as it made its way to consumers. The agreement could eventually lead to higher charges for Internet users.

It seemed like a strange move for Google. The company has previously criticized efforts to pass legislation that would end net neutrality.

Indeed, hours later there were denials from both Verizon and Google. Verizon's statement, attributed to executive director of media relations David Fish, is a bit obtuse:

The NYT article regarding conversations between Google and Verizon is mistaken. It fundamentally misunderstands our purpose. As we said in our earlier FCC filing, our goal is an Internet policy framework that ensures openness and accountability, and incorporates specific FCC authority, while maintaining investment and innovation. To suggest this is a business arrangement between our companies is entirely incorrect.

The explanation of Verizon's goal remains murky, but it's clear that the company didn't like the article.

Here's Google's denial, posted in the Twitter stream of its public policy team:

@NYTimes is wrong. We've not had any convos with VZN about paying for carriage of our traffic. We remain committed to an open internet.

It's possible I've been taken in by Google's sunshine-filled talk about open Internet standards, but in this case I believe these denials. Google's not afraid to take an advantage and press it, but I don't think straight payola is the company's style.

Google definitely wants the Internet to get faster--see any number of initiatives, including Chrome, Fiber, and the experimental protocol SPDY. But I doubt they'd pay Verizon anything to speed up delivery of YouTube content. It's more like Google to take that money and hire a bunch of engineers to figure out how to speed up YouTube with a new algorithm or protocol.

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mattgroom

290 Comments

  • 557 Days Ago
  • 08/05/2010

Bizarre

Typo: than not that in 2nd heading?

You can send data at different priorities today, you shape the traffic to your desires. A few court cases have occurred on this theme in the USA i believe. Be interesting to know the results. Do isp's have the right to shape your traffic? Im sure the case was more involved than the industry standard shaping methodologies.I believe they were blocking or shaping torrents and other protocols they didnt like in areas where there were only 1 isp. If thats the case i can see a reason for the court case.

Google is about revenue from advertising. So you could deduce it would recieve more revenue from a company should its items be purchased more often this way.

Im not sure how far google could push the technology, its possible it could slow advertisers information loading time compared to a higher paying advertiser. It would be simple enough, and this would effect the page load time/advert loding time.

I would be happy if this meant adverts never loaded... but the delay would be seconds.

Remember a user gets bored in 8 seconds (and under) and moves on and if you take this as a linear equation it means the slower the load time the increasing chance of moving on.

So taking this to advertising the slower the load time of an advert the lower its revenue.

This could be one way to interpret the information but i think it would be madness gone mad.

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Erica Naone

70 Comments

  • 556 Days Ago
  • 08/06/2010

Re: Bizarre

Thanks for the catch

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