Google Changes Search Results Page
New modifications indicate that Google is trying to improve the look of search.
Kate Greene 03/25/2009
- 3 Comments
Yesterday, Google announced two changes to its search results page that it hopes will help people find what they're looking for without being overwhelmed by too much information. The changes are subtle and consist of extended snippets below the results as well as a handful of links at the bottom of the results page that suggest related searches.
The first change, which extends the description of the result below the blue-colored link, applies only if a person has typed in a long query. Usually when a person searches for keywords using Google, a two-line snippet, with bold keywords, shows up under the result link. The idea is that the snippet puts keywords in context, indicating whether or not the link is a good choice for the user. And the more of a snippet that's provided, the better choice a person can make.
The second change--the added links at the bottom of the page--reveals some of the common search terms associated with the keywords used. For instance, a search for "vitamin D" results in eight related searches, including "vitamin D deficiency" and "calcium."
This isn't the first time Google has changed its interface. Over the years, features such as easy, single-click search for images or news items containing keywords, and the ability to lift the ranking of a particular item in the search results, have crept in to the results page. But since its inception in 1998, Google's search interface has remained relatively static, sticking with a simple formula that has proven successful.
But bigger changes could be afoot. Last year, the company offered an "alternate views" experiment on the Google Labs page that essentially adds three search filters to a participants results page: "Info view," "Timeline view," and "Map View." While it's unclear that any of these features will stick, it indicates that Google engineers are testing dramatically different ways to serve up search results.



yegg
1 Comment
Duck Duck Go
We've been doing similar things at Duck Duck Go (http://duckduckgo.com/) to these new Google changes. In particular, we put zero-click info, e.g. topic summaries, on top of links. We also also put an explore box with related topics above links. For example check out http://duckduckgo.com/?q=futurama
Our snippets and related topics are not algorithmically driven, however. Instead they are based on human edited sources, e.g. Wikipedia and Crunchbase (and many others). Consequently, they are more relevant and make more sense than Google's info. We also have more semantic properties, such as ambiguous keyword detection, e.g. http://duckduckgo.com/?q=apple, which of course Google does not.
See http://duckduckgo.com/about.html for some more examples. Of course, we'd love your feedback on what we're doing.
Gabriel Weinberg, Founder & CEO
(Also an MIT alum.)
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itsamachar
2 Comments
Re: Duck Duck Go
I missed the nomination deadline for TiE50 (www.tiecon.org) by two days. Good. Duck slams Google!
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