TR Editors' blog

Apple Moves toward Mobile Phones

A new patent filing pushes Apple closer to the mobile-phone market; however, new features found on PC phones make the going tough.

Brad King 12/01/2006

  • 4 Comments

Apple's long-awaited move into the mobile-cell-phone market may happen in January. The company filed a patent that would enable it to develop an iPod smart phone.

From the Bloomberg report:

In a patent application, made public today, Apple claims it developed a new casing for a wireless device that can operate as an iPod and a mobile phone …

Analysts have anticipated Chief Executive Officer Steve Jobs will parlay the success of iPod into another line of products. Piper Jaffray Co.'s Gene Munster and Benjamin Reitzes of UBS AG said this week that Jobs may introduce an iPod merged with a phone at the company's MacWorld conference in January.

Not only that, but the hybrid device would potentially insulate Apple as it enters the well-defended smart-phone arena by using its leverage in the mobile-music market. Even with that protection, though, the road won't be easy. Big players such as Nokia and Palm have well-established user bases that are unlikely to switch to a new iPod smart phone.

Plus, many new developments occurring with mobile architecture are aimed at PC devices, putting Apple in a position of offering a new product without wide developer support. For instance, industry heavyweights Ericsson and Intel announced a joint project that would meld Ericsson's mobile platform and Intel's mobile technology, with the express goal of creating a seamless architecture for broadband, PC-mobile computing.

From the Forbes story:

"This includes a convenient, fast and seamless broadband experience, a secure and fully managed PC environment, next generation high-definition multimedia communication, entertainment and web services on the move," they said.

However, Apple's recent processor switch for its computers may help mitigate the potential scarcity of iPod smart-phone application development, since its chip architecture is now in line with the PC.

And Apple's willingness to work with partners--as it has with the entertainment industry--may help it make up ground quickly. Ericsson's move is particularly important for the company, which hopes its High-Speed Packet Access (HSPA) platform will become a revenue-generating initiative.

In other words, Ericsson needs rich content to make its platform fly; meanwhile, Apple has solid relationships with the content industry and needs a platform to deliver content. The two could easily strike a deal that would create an entertainment iPod smart phone.

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Wonderkid

2 Comments

  • 1902 Days Ago
  • 12/01/2006

iPhone will be different

if anyone thinks Apple will just launch a souped up smart phone, think again. They will take a radically different approach - AKA original iPod that rendered all before it obsolete overnight. iPhone will do mobile communications and syncing properly - with music simply the lever into the market. Nokia, SE and others have had years to do it properly - and failed. Nothing works properly, each phone has several Achilles heels. iPhone will be (almost) perfect.

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gabrielg01

450 Comments

  • 1897 Days Ago
  • 12/06/2006

Re: iPhone will be different

...and how would you know that iPhone will be perfect?

Besides, every tech savvy person knows that iPods suck. These dumbed down players are popular exactly because they are dumbed down. There have been several much better players than the iPod, even before the iPod was launched - but they require the user to  learn some things...yeah learning is painful for most people...

I guess the iPhone will follow the same design line - a dumbed down phone, with lots of visual appeal, and a giant marketing/brainwashing campaign to make it look cool. They will turn it into a fashion statement.

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Globe99

28 Comments

  • 1895 Days Ago
  • 12/08/2006

Re: iPhone will be different

LOL, I love it how more complicated + more clunky interface = better. In my recollection, the players before the iPod had small screens, bad interfaces and poor interoperability. The iPod was a revolution at least in terms of user interface and user experience if nothing else. I presume you'd be happier if you had to use a command line to play your songs?

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Globe99

28 Comments

  • 1895 Days Ago
  • 12/08/2006

Yes, but will it play music?

You've made some comments about the changes coming from Ericsson, but the real crux of the matter is, <i>will it play my MP3's</i>? Do you really think that mobile service carriers will allow you to load whatever's on your PC onto your phone? Of course not, they want you to buy music from their own crappy music stores. And they probably have contracts with recording companies that explicitly forbid their phones from downloading whatever they want.

See, all Apple has to do is say "here's a cell phone that you can put any music you want onto", and they'll have an IMMEDIATE and HUGE market advantage. If I were Verizon, I'd be scared.... their model of mobile phone music distribution is soon to be screwed. The only problem I see is, who will the carrier be? Apple will have to find a carrier that's willing to piss of the record labels in order to make this work....

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