This week, more than 700 scientists have flocked to the ski resort of Keystone, Colorado, for five days. But it's not the snow that's brought them together. Rather, it's something they find much more exciting: RNA--a tiny cousin of DNA that may be the key to developing genetic therapies for a huge range of diseases, including cancer, neurological and respiratory diseases, and HIV.

Nearly eight years ago, researchers Craig Mello, of the University of Massachusetts Medical School, and Andrew Fire, of Stanford University's School of Medicine, discovered that RNA plays a crucial role in regulating gene expression: the ability to turn genes off. They won a Nobel Prize for their work in 2006 identifying the mechanism for a process called RNA interference, or RNAi. They found that RNA blocks a gene from delivering its message to proteins, essentially shutting down that gene. Since then, scientists around the world have run with the idea, finding ways for RNAi to turn off a variety of genes--in particular, those that cause disease. It's RNA's role in switching off genes that dominates the talks at this week's conference, titled "RNAi for Target Validation and as a Therapeutic."

However, not much is known about RNA's role, if any, in turning genes on. It's a phenomenon that researchers Bethany Janowski and David Corey stumbled upon a couple years ago, almost by accident. Their study, published in Nature Chemical Biology, provides evidence of RNA's genetic "on" switch, and they've presented their findings at this week's conference.

In 2005, Janowski and Corey, both at the University of Texas Southwestern Medical Center, were studying the effects of RNA in turning off certain genes related to breast cancer. Specifically, they found that injecting RNA strands into cultures of human breast-cancer cells with high levels of progesterone receptors inhibited the gene that controlled for that receptor. (It's been found that varying levels of the hormone progesterone affects the growth of cancer cells.) As a result, the team observed a reduced level of progesterone production.

After a closer look, Janowski and Corey also found that a small number of RNA strands had the opposite effect, causing a slight increase in gene activation--an effect they did not expect. Investigating further, they isolated the activating RNA strands, then injected them into a culture of cancer cells with low levels of progesterone receptors. The result: RNA actually turned up gene expression for these receptors, stimulating the gene to produce more progesterone.

"It really goes against the dogma out there," says Janowski, assistant professor of pharmacology and lead author of the study. "The idea that RNA can be a major regulator is something that people have to get used to. But on a biological level, it makes perfect sense. If RNA can silence, it should be able to turn on."