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July 2005

Wishful Medicine

The placebo effect is real, but what is it?

By Stephan Herrera

Placebos, not pills The Anatomy of Hope:
How People Prevail in the Face of Illness
By Jerome Groopman
Random House, 2004, $14.95 The Role of Complementary and Alternative Medicine:
Accommodating Pluralism
Edited by Daniel Callahan
Georgetown University Press, 2002, $29.95 The western medical establishment and drug industry have an uneasy relationship with the placebo effect. Both acknowledge that patients often benefit from their own expectations. But neither seems willing to support efforts to study the underlying physiology of the effect.

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