The lesson from foot fungus: sometimes your target market isn't really your target market.
Take a good hard look at your toenails. are any of them flaky, yellow, and cracked? Then you, too, might be suffering from the heartbreak of onychomycosis.
No smirking please. Onychomycosis is an ugly fungal infection afflicting the toes of more than 35 million Americans. On occasion, it can be excruciatingly painful. More commonly, however, the disease turns toenails into unappetizing strips of calcified decay. Yech.
To read the entire article you must log in:
Most of our content — all daily news, blogs, and videos — is free. Magazine stories are paid. To read this story, you must have a subscription or you must use a reading credit. Registration to Technology Review is free and entitles registrants to three free reading credits.
Manufacturing in the United States is in trouble. That's bad news not just for the country's economy but for the future of innovation.
On Twitter
Become a Fan on Facebook
Subscribe to the Feed