February 2003
The Weight of Innovation
Want people to use an innovation? First make it worth the effort.
By Michael Schrage
If you're an adult U.S. citizen, chances are you're overweight. Indeed, there is almost a one-in-five chance that your body-mass index is greater than 30, which technically qualifies you as obese. Yet somehow, surveys say that at any given moment, almost 40 percent of the country's population is attempting a diet. Bon apptit!
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