Tuesday, May 08, 2007

The Design Issue. Help Me Redesign the Web

This article appears in the May/June 2007 issue of Technology Review; it's one of several that will be featured online this week. In this

The headquarters of the mobile-communications startup Helio look out over the hip Los Angeles district of Westwood. The streets are packed with teens and 20-somethings--whose business Helio covets. The company aspires to hook them on the ultimate multimedia device: something perfect for talking and messaging, gaming and Web searching, social networking and finding buddies via GPS. By the end of this quarter, Helio predicts, its year-old service, which leases space on the Sprint network, will have more than 100,000 subscribers.
But the company--a joint venture between the Internet service provider EarthLink and the Korean wireless giant SK Telecom--has already burned through much of its $440 million in funding; according to a U.S. Securities and Exchange Commission filing, Helio lost $192 million last year. Now its hopes are pinned on its newest, most radical device, the fullest expression of its corporate ambitions: the Ocean.

This article appears in the May/June 2007 issue of Technology Review; it's one of several that will be featured online this week.

The Ocean is hefty by today's sleek standards, pill-shaped in a market of rectangular things. The company's future will hinge on how much the intended audience appreciates those departures from conventional design. It will hinge on the layout of the device's QWERTY keyboard. It will hinge on the simplicity of the messaging and search interface

In short, the Ocean's design will make or break Helio. "Basically, to us, design is the product," says Sky Dayton, the 35-year-old CEO, with the Westwood skyline framed behind him on a clear blue March afternoon. Dayton founded EarthLink at 23 and became rich by making Internet access simple. "We get up every day thinking about this," he says. "

Tuesday, May 08, 2007

This article appears in the May/June 2007 issue of Technology Review; it's one of several that will be featured online this week. In this

The headquarters of the mobile-communications startup Helio look out over the hip Los Angeles district of Westwood. The streets are packed with teens and 20-somethings--whose business Helio covets. The company aspires to hook them on the ultimate multimedia device: something perfect for talking and messaging, gaming and Web searching, social networking and finding buddies via GPS.

This article appears in the May/June 2007 issue of Technology Review; it's one of several that will be featured online this week. In this

The Ocean is hefty by today's sleek standards, pill-shaped in a market of rectangular things. The company's future will hinge on how much the intended audience appreciates those departures from conventional design. It will hinge on the layout of the device's QWERTY keyboard. It will hinge on the simplicity of the messaging and search interface departures from conventional design. It will hinge on the layout of the device's QWERTY keyboard. It will hinge on the simplicity of the messaging and search interface

In short, the Ocean's design will make or break Helio. "Basically, to us, design is the product," says Sky Dayton, the 35-year-old CEO, with the Westwood skyline framed behind him on a clear blue March afternoon. Dayton founded EarthLink at 23 and became rich by making Internet access simple. "We get up every day thinking about this," he says. " departures from conventional design. It will hinge on the layout of the device's QWERTY keyboard. It will hinge on the simplicity of the messaging and search interface

The Design Issue.

Help Me Redesign the Web





Tuesday, May 08, 2007

This article appears in the May/June 2007 issue of Technology Review; it's one of several that will be featured online this week. In this

The headquarters of the mobile-communications startup Helio look out over the hip Los Angeles district of Westwood. The streets are packed with teens and 20-somethings--whose business Helio covets. The company aspires to hook them on the ultimate multimedia device: something perfect for talking and messaging, gaming and Web searching, social networking and finding buddies via GPS. By the end of this quarter.

The headquarters of the mobile-communications startup Helio look out over the hip Los Angeles district of Westwood. The streets are packed with teens and 20-somethings--whose business Helio covets. The company aspires to hook them on the ultimate multimedia device: something perfect for talking and messaging, gaming and Web searching, social networking and finding buddies via GPS. By the end of this quarter.

This article appears in the May/June 2007 issue of Technology Review; it's one of several that will be featured online this week. In this
Researchers are using the online mapping program Google Earth to plot the course of H5N1, a troubling form of avian influenza.

Tuesday, May 08, 2007

The Design Issue. Help Me Redesign the Web

This article appears in the May/June 2007 issue of Technology Review; it's one of several that will be featured online this week. In this

The headquarters of the mobile-communications startup Helio look out over the hip Los Angeles district of Westwood. The streets are packed with teens and 20-somethings--whose business Helio covets. The company aspires to hook them on the ultimate multimedia device: something perfect for talking and messaging, gaming and Web searching, social networking and finding buddies via GPS. By the end of this quarter, Helio predicts, its year-old service, which leases space on the Sprint network, will have more than 100,000 subscribers.
But the company--a joint venture between the Internet service provider EarthLink and the Korean wireless giant SK Telecom--has already burned through much of its $440 million in funding; according to a U.S. Securities and Exchange Commission filing, Helio lost $192 million last year. Now its hopes are pinned on its newest, most radical device, the fullest expression of its corporate ambitions: the Ocean.

This article appears in the May/June 2007 issue of Technology Review; it's one of several that will be featured online this week.

The Ocean is hefty by today's sleek standards, pill-shaped in a market of rectangular things. The company's future will hinge on how much the intended audience appreciates those departures from conventional design. It will hinge on the layout of the device's QWERTY keyboard. It will hinge on the simplicity of the messaging and search interface

In short, the Ocean's design will make or break Helio. "Basically, to us, design is the product," says Sky Dayton, the 35-year-old CEO, with the Westwood skyline framed behind him on a clear blue March afternoon. Dayton founded EarthLink at 23 and became rich by making Internet access simple. "We get up every day thinking about this," he says. "

Comments

MEMS by tjh1234  5/2/2007 12:32 PM
Weighing Living Cells by Paula Corrado  5/2/2007 3:47 PM
Factors affecting weight measurement accuracy by themangib  5/2/2007 8:50 PM
third world applications by pondpilot777  5/2/2007 11:46 PM

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