Select your localized edition:

Close ×

More Ways to Connect

Discover one of our 28 local entrepreneurial communities »

Be the first to know as we launch in new countries and markets around the globe.

Interested in bringing MIT Technology Review to your local market?

MIT Technology ReviewMIT Technology Review - logo

 

Unsupported browser: Your browser does not meet modern web standards. See how it scores »


In 2008 the Singhs put out their third album, Supersaturated, the first to be released in the United States. Like the first two, it was recorded in the home studio onSingh’s property and combines pop, rock, and funk sounds. “We set up our own label pretty early,” says Singh. “We never were trying to get a record contract.” That decision proved prescient, as many record companies now struggle to support their artists. Singh plays guitar, performs lead vocals, and serves as the band’s primary songwriter.

Singh’s path from the boardroom to the stage has had its share of challenges, not least among them the perception that he’s just a high-tech guy who bought himself a band. “In the music business, there is a very strong feeling of ‘If you haven’t suffered in the music business, you can’t possibly be any good,’” he says. But time has chipped away at that reputation. The band has toured extensively in Europe and India; its members have an obvious and authentic camaraderie and are well-respected musicians in their own right. (Brother Cleve was in the Del Fuegos, and Parcek, a longtime fixture in the Boston music scene, has a new solo album coming out this year.) Supersaturated received play on 300 stations throughout the country. “And we’ve gotten better as a band,” says Singh. “We’re writing better, we’re producing better.”

But for Singh, the rewards of being a musician are found in the moment, foreign though that attitude is to the business world. “Americans in general, and especially business Americans, are not used to thinking about just being. It’s always, ‘What’s your plan?’” he says. “It’s not like I said, I’ll do this for five years and if we don’t sell x number of records I’m going to quit.”

At Precinct that night, things came down to the wire on the basketball court. The bar crowd watched with bated breath as Duke edged out BC. But in the darkened back room–far away from boards of directors and stock prices, product launches and office politics–the band played on.

0 comments about this story. Start the discussion »

Credit: Laura Barisonzi

Reprints and Permissions | Send feedback to the editor

From the Archives

Close

Introducing MIT Technology Review Insider.

Already a Magazine subscriber?

You're automatically an Insider. It's easy to activate or upgrade your account.

Activate Your Account

Become an Insider

It's the new way to subscribe. Get even more of the tech news, research, and discoveries you crave.

Sign Up

Learn More

Find out why MIT Technology Review Insider is for you and explore your options.

Show Me