Looking for an easy way to go green? MIT alumni can now opt to bypass paper and receive Technology Review in a new and improved digital format. Online delivery lets readers view the same award-winning layouts that appear in the print version, along with live links, embedded videos, and other interactive content. And instead of waiting for the print version to arrive by mail, digital subscribers will be able to access the electronic version on or before the publication date. For each issue, readers will receive an e-mail linking them to the digital edition via any Web browser; there's no need to download any special software. Issues may also be saved to a PC or a Mac to be read anytime. All content, from features to Class Notes, will be fully searchable. And articles will be easy to share with friends or colleagues.
Choosing the TR Green option supports the Institute's new greeningMIT initiative (mit.edu/mitei/campus), a campus-wide effort to reduce MIT's carbon footprint. To switch to digital delivery of Technology Review, call 617-253-8270, e-mail mitalum@mit.edu, or sign up at www.trsub.com/gogreen. Alumni who do not elect digital delivery will continue to receive the print magazine.
Sign up by May 28 to begin receiving digital editions with the July/August issue.
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Massachusetts Institute of Technology
Comments
> MIT alumni can now opt to bypass paper and
> receive Technology Review in a new and improved
> digital format.
...even there's no evidence that a digital edition of a publication is any more "green" than the paper version, and there's in fact lots of evidence to the contrary. The NYT wrote about this just the other day (www.nytimes.com/2009/04/20/technology/20green.html), referring to a much-blogged Swedish study from 2007 that found "reading online for just 10 minutes generated less CO2 than the printed product. But when the time spent reading online was increased to 30 minutes, the printed product proved more eco-friendly." So please TechReview -- be smart, all the time, every time, and if that's not possible, then don't publish!
reportages
04/21/2009
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