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Reviews

The Digital Utility

  • March/April 2008
  • By Mark Williams

Nicholas Carr's new book examines the implications of cloud computing.

   

In the end, as the story of the emperor's new clothes reminds us, somebody has to break the spell. In May 2003, ­Nicholas Carr cast himself in the naysayer's role by publishing an article titled "IT Doesn't Matter" in the Harvard Business Review. In 2004 he followed that with a book, Does IT Matter? Information Technology and the Corrosion of Competitive Advantage. Thereby, he aroused the ire of the good and the great in Silicon Valley and Redmond, WA.

For that, he won a little fame. Now he has a new book, The Big Switch: Rewiring the World, from Edison to Google, which will almost certainly influence a large audience. Carr persuasively argues that we're moving from the era of the personal computer to an age of utility computing--by which he means the expansion of grid computing, the distribution of computing and storage over the Internet, until it accounts for the bulk of what the human race does digitally. And he nicely marshals his historical analogies, detailing how electricity delivered over a grid supplanted the various power sources used during most of the 19th century. Many readers may find his conclusions unconvincingly dark. I think he could have borne in mind the old joke: predicting is hard, especially about the future. That said, I also suspect he's right to suggest that in a decade or so, many things we now believe permanent will have disappeared.

 

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