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Thursday, January 19, 2006

Google, Sun, and a New PC: Anatomy of a Rumor

Continued from page 2

By Wade Roush

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The rumors finally began to die down after Page failed to mention either Wal-Mart or a Google PC in his speech. According to the British news site The Inquirer, reporters asked Page after the speech what had happened to a low-cost Google PC with its own new operating system. Page's response: "Was there supposed to be one?"

Instead, Page used the keynote to announce Google Pack -- a free collection of existing desktop programs such as Google Desktop, Google Earth, and Mozilla's Firefox browser -- and the planned opening of Google Video Marketplace, where Internet users can rent downloadable TV shows, movies, and short subjects.

To date, then, the world remains stuck with three major kinds of computers and their three respective operating systems: PCs running Windows, Macs running OS X, and servers (and a handful of desktops) running Linux and other descendants of Unix. Google and Sun have not come to the rescue. But what's clear from the long, Internet-enhanced game of Telephone that led up to the rumors about Page's speech is that computer users fervently wish they would.

Google's information services are appreciated around the world for their simplicity, reliability, comprehensiveness, and, of course, low cost (videos at the Google Video Marketplace are the first items Google has ever asked consumers to pay for). If the programmers at Google can build a better search engine, a better e-mail system, a better mapping program, and so forth -- and make them all free -- it's natural to ask why they couldn't built a better computer or a better operating system. (Never mind that the only piece of hardware the company has ever sold is the Google Search Appliance, a box preloaded with software that crawls and indexes a company's electronic documents.)

Clearly, the rumors about the imaginary Google Office, Google Cube, and Google PC got out of hand. They were fueled by consumer frustration with existing hardware and software, and, like most rumors, gained unearned credibility as they spread from source to source.

On the other hand, two conflicting ideas can be true at the same time. There may still be reason to believe that something is brewing at Google and Sun.

Sun president and chief operating officer Jonathan Schwartz has dropped hints that Sun is working on extending the technology behind web-hosted services such as Google's Gmail -- a technology called AJAX, for Asynchronous Javascript and XML -- to desktop applications such as OpenOffice.org. "Could these apps [OpenOffice.org, Flickr, Firefox, Google Earth, and iTunes] be enhanced with better network connectivity, more collaboration, and better integration into your daily life?" Schwartz asked in an October, 2005 blog entry. "Absolutely. So if you want to know what the future portends for OpenOffice.org, that's a fine place to start (and AJAX will likely play a role)."

At the same time, Google has been scooping up software architects and engineers who are well versed in the technology of Web browsers and server-based applications. One of them is Adam Bosworth, a former Microsoft programmer who developed the HTML engine in Internet Explorer and was one of the guiding forces behind the creation of XML (the Extensible Markup Language).

It would not be surprising if Bosworth and his colleagues at Google -- all of whom, remember, are free to spend 20 percent of their time on personal projects that might or might not develop into future products -- were thinking about new platforms for Google's services, whether new browsers, operating systems, or types of computers. Google, with its expertise in AJAX applications, and Sun, with its historical involvement with the open-source community, might do together what only Microsoft could do alone: end the era of desktop-based software in exchange for a faster, more flexible, more powerful generation of web-based applications.

We at Technology Review don't know what form the Google-Sun collaboration will take. And we don't spread gossip or repeat rumors as fact. But this is one potential story that we'll be watching closely.

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Comments

  • Paying for Google
    Guest (Michael Dunn) on 01/19/2006 at 12:00 AM
    Posts:
    1
    "videos at the Google Video Marketplace are the first items Google has ever asked consumers to pay for"

    Actually, some features of Google Earth you must pay for, although you could argue that those are not intended for consumers.

    Other non-consumer things, like advertising, is paid for as well.
    Rate this comment: 12345
    • Fervently Waiting for Google
      Guest (Carl Kelly) on 01/20/2006 at 12:00 AM
      Posts:
      1
      "But what's clear from the long, Internet-enhanced game of Telephone that led up to the rumors about Page's speech is that computer users fervently wish they would."

      Fervently? That's a pretty broad and unsubstantiated claim. Perhaps some Windows users, but how about some numbers? And Mac users? I doubt that they would even give a Google PC a second look.
      Rate this comment: 12345
    • More on Sun's plans
      Guest (jeremy) on 01/21/2006 at 12:00 AM
      Posts:
      1
      Sun already had plans to release a OS based on Java, it is sitting on Linux Core to work.  I tryed a demostration CD for the Java OS but was not that impresive.  They were also planning to release a 3D desktop OS based on Java.  I haven't read lately what happened with that.
      Linux is dismissed as "too geeky" by the author, but if any new OS has the chance to take away power from Windows, it would be Linux.  More and more companies support the OS, and there are more "Wizards" on the OS that allow regular users to setup the computer.  Lucrative companies like RedHat and Novel have added many user-friendly featues to Linux.  And the dirt-cheep computer sold by Walt-mart runs on Linux too.
      Rate this comment: 12345
  • Story: ...Anatomy of a Rumour
    Guest (W. Anderson) on 01/20/2006 at 12:00 AM
    Posts:
    1
    An interesting perspective of your story is the anxiety that exists primarily in USA about Google/Sun vs Micrsoft, when elsewhere (outside the USA) there is steady and growing movement of societies towards " an Open Standards" technology paradigm, i.e. away from Microsoft. This is good, and one can hope hope (if an American) that such clearer thinking will take pace here as well.
    Rate this comment: 12345
    • Google et al
      Guest (Tim Eubank) on 02/21/2006 at 12:00 AM
      Posts:
      1
      The only thing we are missing now is Google coffee.
      Rate this comment: 12345
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