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January 1999

Displaying a Winning Glow

Plastics that emit light could revolutionize everything from wristwatch displays to TV screens. Armed with patents and scientific prowess, a British startup is leading the charge.

By Michael Kenward

Jeremy Burroughes loves showing off the week's newest color. The current special is a shocking pink. Just the sort of thing a toy maker could use to appeal to young girls, he muses. But this is no ordinary fashion statement. Burroughes, director of technical development at Cambridge Display Technology (CDT), is holding a glowing piece of plastic plugged into a bank of electronic equipment.

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