Google, Microsoft, and Yahoo are racing to transform online maps into full-blown browsers, organizing information -- and, of course, ads -- according to geography. The likely winner? You.
Say you're a fan of Paul Cezanne, and you've decided to fly to the Windy City to see his masterpieces at the Art Institute of Chicago. The only problem: you've never been to Chicago and have no idea where the Institute is or where to stay or eat.
No worries. You fire up Google Earth on your PC (it's a free download at earth.google.com) and enter "Art Institute of Chicago" in the search box. Off to one side of the screen, a traditional list of search results appears, with the Art Institute at the top.
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