Columns

Innovation Diffusion

  • December 2004
  • By Michael Schrage

Last word: for better and for worse, today's technological innovations spread faster than ever.

   

This is my last column for Technology Review. Really. It's all over. Why? New editorial directions, new opportunities. Perhaps it's time for a different take on the evolving politics, culture, and economics of innovation.

But I'd be foolish to pass up this final chance to discuss what I've learned -- and unlearned -- about innovation since this column first appeared in Technology Review's January/February 2002 issue. My convictions about what innovation can and should mean have changed dramatically. I've wanted this column to be a forum for exploring the real guts and viscera of the innovation process -- not the polite entrepreneurial fictions about how brilliant ideas ultimately charm reluctant marketplaces.

 

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