Profile

Arvind Salian
Automotive New Production Introduction PE Manager, Freescale Semiconductor

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By Katie Ford

Salian’s supervisor, Mike Cheperak, puts it this way: “Automotive NPI is largely about systems on chip (SOC) and system solutions in general. As the component manufacturers add more content to our products, the value of these features must be understood not only from an applications perspective—to design, validate, and test—but also from an engineering perspective. Arvind’s input and understanding of the business models have helped the marketing teams to accurately price and promote products. Additionally, his understanding of our customers’ road maps and strategies has improved our ability to add value to our new products.”

Salian’s passion for engineering comes naturally. As a boy, he marveled at his big brother’s ability to repair broken radios, and he entertained the idea of one day becoming a pilot in the air force—a childhood dream that he says “was squashed the day I got my glasses.”
  
As a graduate student pursuing a master of science in electrical engineering at the University of Arkansas, Salian embraced his role as a research assistant, designing, fabricating, and testing microprobes, sensors, and microaccelerometers.

“This was an exciting experience that opened up a whole new world for me, and I wanted to learn more,” says Salian; he went on to earn his doctorate in electrical engineering at the University of Michigan in 2001.

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