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Apple -- A Tragic Love Story

Apple users are fervent in their love for Steve Jobs' devices. I'm happy they have technology that works for them -- but they're misguided.
Wednesday, January 04, 2006
By Brad King

UPDATE: I knew the storm was coming when I posted this, but I did it anyway. Possibly I wasn't clear enough. I'm willing to admit that. However, let me reiterate my point in a very clear way: I've got no problem with Apple. I used Apple products until 1999, when I started working at Wired, a PC shop, and began covering digital entertainment, which didn't really exist on Apple products back then. So -- truly folks -- I get it. I understand. For loads of people, Apple is what they choose.

The simple point I'm trying to make here: Jobs' deal with the entertainment industry and its DRM practices are bad for consumers. This isn't a knock on the iPod (although I really don't get it). If you love your iPod, by all means, use it in complete happiness and joy. But that doesn't mean you should be overjoyed by the DRM practices the company has built itself on.  Now -- on to the original post.

Let me start this post by saying this: if you like Apple, you are likely going to want to stab me with a fork when you are done reading this. I apologize for that. But since we're all friends here, I think it's important that I remind you of a few things.

Okay, now that's out of the way. As you probably know, MacWorld takes place next week, and I have no doubt that Apple addicts around the planet are so giddy with anticipation that many of them can't sleep. I also know that no matter how much I try to make this blog sound respectful, I am going to fail miserably because it's difficult to have a rational discussion with people who are so into anything.

But I completely respect that stance. I would even go so far as to say, I completely understand their stance. I feel that way about The Ohio State University, the Cincinnati Bengals, the Cincinnati Reds, and the Cincinnati Bearcats, and my mother.

However, sometimes, blind faith isn't enough. And in this particular case, unquestioning faith in all things Steve is a bad idea. (For what it's worth, this McSweeney's post should take some of the heat off me, I hope.)

The immediate response I get when I bring this up is always the same: Microsoft is soooo much worse. But I disagree. There is an army of programmers around the world who are developing applications, work-arounds, and other goodies that allow me to circumvent most of the aspects about Microsoft products I don't like. The coolest thing that I do is record television with my PC, hack the DRM, burn it to a DVD, and take that program with me anywhere. But I know that's doesn't even touch the tip of the iceberg.

However, that's not what really, really sticks in my craw. I reserve that (possibly irrational) anger for the iPod and iTunes, two music products that are so restrictive in their licensing and user set-ups that I have never been able to bring myself to download the software to purchase music through iTunes or pony up the cash to by an iPod.

It's fairly well publicized that if you have music on your hard drive, music you've purchased a license to use through iTunes, and your computer crashes -- you lose all of that music. It's not a common occurrence for sure (at least, I hope it's not), but when it does happen (as it nearly did to one editor here), your view of Apple suddenly, and dramatically, changes. (This doesn't even begin to touch on the fact that the iPod was clearly not the first digital music player, and for my tastes, isn't even the best player -- but the Altoids-style packaging has certainly resonated with consumers, which is the bottom line.)

That said, even that restrictive licensing doesn't ultimately get to me. Every company has the right to set up the terms of use (within reason), and that is the road Apple chose to go down. The problem is they've been so compliant with the entertainment industry -- foisting ridiculous digital rights management on consumers -- that they may very well be setting the table for the music and movie industries to expand their restrictive licensing to entirely new platforms.

Jobs has, by and large, become a proxy for the music and movie industries in the continual eroding of consumer rights in a digital age. And -- for everyone who shells out their hard-earned money for the latest and greatest gadget -- you've all fallen for it.

No, what really gets to me is that I think all of the Apple users around the planet know this already, but simply have stopped caring -- and I can't figure out why. However, I think I may have figured it out, thanks to one unnamed person who said to me: "Yes, but the iPod is so cute."

Comments

  • I didnt know ###holes could talk
    Guest (Doctor) on 01/04/2006 at 2:48 PM
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    1
    Im calling my med school to find out why they omitted that fact from my education.  Or perhaps youre just a freak.

    Thanks - you learn something new everyday!
    Rate this comment: 12345
  • I didnt know ###holes could talk
    Guest (Doctor) on 01/04/2006 at 2:48 PM
    Posts:
    1
    Im calling my med school to find out why they omitted that fact from my education.  Or perhaps youre just a freak.

    Thanks - you learn something new everyday!
    Rate this comment: 12345
  • I didnt know a**holes could talk
    Guest (Doctor) on 01/04/2006 at 2:53 PM
    Posts:
    1
    Amazing!  Ill have to contact my medical school about this omission - or perhaps youre just a freak?

    Thanks, you learn something new everyday, I guess!
    Rate this comment: 12345
    • Its true.
      Guest (Andrew) on 01/04/2006 at 3:50 PM
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      1
      I have numerous friends with iPods and none of them can tell my why the iPod is so great except for &quotIt looks awesome&quot.  Im not against Apple in general, but I really dont like iTunes and the iPod.
      Rate this comment: 12345
      • Who does it better?
        Guest (Benton) on 01/04/2006 at 6:01 PM
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        1
        If not iTunes, who does it better?
        Rate this comment: 12345
      • Who does it better?
        Guest (Benton) on 01/04/2006 at 6:01 PM
        Posts:
        1
        If not iTunes, who does it better?
        Rate this comment: 12345
    • Its true.
      Guest (Andrew) on 01/04/2006 at 3:50 PM
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      1
      I have numerous friends with iPods and none of them can tell my why the iPod is so great except for &quotIt looks awesome&quot.  Im not against Apple in general, but I really dont like iTunes and the iPod.
      Rate this comment: 12345
    • never used iTunes or iPod...
      Guest (James) on 01/04/2006 at 4:23 PM
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      1
      yet youre still an expert and know all about them, right?
      Rate this comment: 12345
    • never used iTunes or iPod...
      Guest (James) on 01/04/2006 at 4:23 PM
      Posts:
      1
      yet youre still an expert and know all about them, right?
      Rate this comment: 12345
    • The iPod is great because of iTunes
      Guest (Sheldon) on 01/04/2006 at 4:31 PM
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      But thats just the start.

      It works flawlessly with my Mac. &gt&gtA superior computer and operating system.  By the way, iTunes is the only legal way to buy music - for the Mac.  Therefore the compatibility is the highest.

      More accessories available than any other MP3 player.

      It holds my photos and my videos (now).

      It plugs in directly to my car stereo system and is controlled by the steering wheel controls.

      Oh yeah and It looks awesome.

      When you can approach an Apple product with an open mind... Come back and see me.
      Rate this comment: 12345
    • The iPod is great because of iTunes
      Guest (Sheldon) on 01/04/2006 at 4:31 PM
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      1
      But thats just the start.

      It works flawlessly with my Mac. &gt&gtA superior computer and operating system.  By the way, iTunes is the only legal way to buy music - for the Mac.  Therefore the compatibility is the highest.

      More accessories available than any other MP3 player.

      It holds my photos and my videos (now).

      It plugs in directly to my car stereo system and is controlled by the steering wheel controls.

      Oh yeah and It looks awesome.

      When you can approach an Apple product with an open mind... Come back and see me.
      Rate this comment: 12345
    • please
      Guest (chris) on 01/04/2006 at 4:33 PM
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      1
      change professions.
      Rate this comment: 12345
    • please
      Guest (chris) on 01/04/2006 at 4:33 PM
      Posts:
      1
      change professions.
      Rate this comment: 12345
    • DRM + WMA = ok?
      Guest (Ben Rosenberg) on 01/04/2006 at 6:21 PM
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      1
      Is it ok for Microsoft to DRM their media offerings all to hell and back?
      Is it ok for them because its OK to hate Microsoft and we believe theyll screw us over anyway?
      The only reason people bitch about iTunes and iTMS is because the iPod doesnt play Windows Media Player Audio files.. pure and simple. I have no iTMS AAC files on my iPod because I wont submit to DRM. All my audio files are MP3s converted from CDs I bought.. which as far as Im concerned is fairusage and legal. As long as the **IA, Apple, Microsoft and others keep trying to use Digital Restriction Management software for online music purchases.. Ill not buy them. When they make CDs unable to be converted to MP3s.. Ill stop buying them. Oh Bloody well. Theyll not get my dollar for each format they want to shove down our throats every few years.. and I wont rent my music for a monthly fee.. guess Im too friggin old. When I bought an LP or a tape.. it was mine to listen to until the media wore out. *shrug*
      Rate this comment: 12345
    • DRM + WMA = ok?
      Guest (Ben Rosenberg) on 01/04/2006 at 6:21 PM
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      1
      Is it ok for Microsoft to DRM their media offerings all to hell and back?
      Is it ok for them because its OK to hate Microsoft and we believe theyll screw us over anyway?
      The only reason people bitch about iTunes and iTMS is because the iPod doesnt play Windows Media Player Audio files.. pure and simple. I have no iTMS AAC files on my iPod because I wont submit to DRM. All my audio files are MP3s converted from CDs I bought.. which as far as Im concerned is fairusage and legal. As long as the **IA, Apple, Microsoft and others keep trying to use Digital Restriction Management software for online music purchases.. Ill not buy them. When they make CDs unable to be converted to MP3s.. Ill stop buying them. Oh Bloody well. Theyll not get my dollar for each format they want to shove down our throats every few years.. and I wont rent my music for a monthly fee.. guess Im too friggin old. When I bought an LP or a tape.. it was mine to listen to until the media wore out. *shrug*
      Rate this comment: 12345
    • Thems Fightin Words...
      Guest (Chris) on 01/05/2006 at 1:50 PM
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      1
      First of all, a true audiophile would not prefer mp3 iTunes over a CD.  They sound very different.  Secondly, I am not an Apple user.  I have been using IBM-compatible PCs since they came out in 1983.  I hate them and I hate Gates for turning out sh*t.  My brother has an Apple laptop that I absolutely adore and have been thinking about getting.

      Right now I am experiencing some wierd ActiveX problem with my Internet Explorer.  All of my anti-virus software and anti-spyware software says my machine clean and working optimally.  BS!  Its a piece of crap and brand new.  Ive had it working on this junk and its time for a change.

      Say what you will about Apple, Steve Jobs, and iPods.  Apple Computer has a loyal following for a reason.  They care about the products they develop and they are about to gain another loyal customer in the near future.  Bill Gates and Ballmer can sell their wares to the third world for all I care.  Like GM, they had their chance and they blew it!
      Rate this comment: 12345
    • Thems Fightin Words...
      Guest (Chris) on 01/05/2006 at 1:50 PM
      Posts:
      1
      First of all, a true audiophile would not prefer mp3 iTunes over a CD.  They sound very different.  Secondly, I am not an Apple user.  I have been using IBM-compatible PCs since they came out in 1983.  I hate them and I hate Gates for turning out sh*t.  My brother has an Apple laptop that I absolutely adore and have been thinking about getting.

      Right now I am experiencing some wierd ActiveX problem with my Internet Explorer.  All of my anti-virus software and anti-spyware software says my machine clean and working optimally.  BS!  Its a piece of crap and brand new.  Ive had it working on this junk and its time for a change.

      Say what you will about Apple, Steve Jobs, and iPods.  Apple Computer has a loyal following for a reason.  They care about the products they develop and they are about to gain another loyal customer in the near future.  Bill Gates and Ballmer can sell their wares to the third world for all I care.  Like GM, they had their chance and they blew it!
      Rate this comment: 12345
    • iTunes locks you into iPod hardware
      Guest (Bill Wood) on 01/06/2006 at 10:35 AM
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      With Windows WMA and DRM you have many devices and vendors to choose from.  This is why I dont buy from iTunes and dont use the iPod.  If iPod would support WMA and WMA-based music serices I would.
      Rate this comment: 12345
    • iTunes locks you into iPod hardware
      Guest (Bill Wood) on 01/06/2006 at 10:35 AM
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      1
      With Windows WMA and DRM you have many devices and vendors to choose from.  This is why I dont buy from iTunes and dont use the iPod.  If iPod would support WMA and WMA-based music serices I would.
      Rate this comment: 12345
  • I didnt know a**holes could talk
    Guest (Doctor) on 01/04/2006 at 2:53 PM
    Posts:
    1
    Amazing!  Ill have to contact my medical school about this omission - or perhaps youre just a freak?

    Thanks, you learn something new everyday, I guess!
    Rate this comment: 12345
  • Thats so cute
    Guest (HDL) on 01/04/2006 at 4:00 PM
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    1
    Yep, a &quotsage&quot writing about something he has no clue about what hes talking about writing about somethig he has never used nor owned -now, thats so cute.
    Rate this comment: 12345
    • This is all about getting hits on a website.
      Guest (MacAubie) on 01/04/2006 at 5:29 PM
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      We have all given this idiot what he wanted by hitting his site to see what uneducated, worthless journalism comes from the author and publication.

      He is no freakin journalist or reviewer but he definitely knows how to run up some hit counters!!

      -MacAubie
      Rate this comment: 12345
    • This is all about getting hits on a website.
      Guest (MacAubie) on 01/04/2006 at 5:29 PM
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      1
      We have all given this idiot what he wanted by hitting his site to see what uneducated, worthless journalism comes from the author and publication.

      He is no freakin journalist or reviewer but he definitely knows how to run up some hit counters!!

      -MacAubie
      Rate this comment: 12345
    • I found iPod/iTunes the least retrictive
      Guest (Rob) on 01/04/2006 at 6:30 PM
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      and Microsoft DRMd WMA the most. Plus iPod/iTunes works well. Hum, I record TV and watch it on my iPod without the DRM restrictions you mention MS having (just google to see how). You must be using Windows MCE umm? One of the suckers are you?

      Ill guess youll get hits on this. Hate/Ignorance like yours can sometimes blind rational thought. Just be happy with what you have and dont worry about what others are using.

      Incidentally, Microsoft and the entertainment companies were working on DRM long ago, thank god Apple came along... or your DVD player would soon have to feature a windows OS  and DRM scheme just to play rented/purchased DVDs let alone video downloads.
      Rate this comment: 12345
    • I found iPod/iTunes the least retrictive
      Guest (Rob) on 01/04/2006 at 6:30 PM
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      1
      and Microsoft DRMd WMA the most. Plus iPod/iTunes works well. Hum, I record TV and watch it on my iPod without the DRM restrictions you mention MS having (just google to see how). You must be using Windows MCE umm? One of the suckers are you?

      Ill guess youll get hits on this. Hate/Ignorance like yours can sometimes blind rational thought. Just be happy with what you have and dont worry about what others are using.

      Incidentally, Microsoft and the entertainment companies were working on DRM long ago, thank god Apple came along... or your DVD player would soon have to feature a windows OS  and DRM scheme just to play rented/purchased DVDs let alone video downloads.
      Rate this comment: 12345
    • I agree with your article, but most of the posters missed the point
      Guest (Bill) on 01/05/2006 at 9:07 AM
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      Its not the iPod or iTunes itself that the article criticizes, but the precedent-setting DRM technology thats being quietly accepted by the users. I have an iPod and I dont buy from the Apple store. I use my mp3, non-DRM content on the iPod and all is good. I do worry about the time when there wont be any non-DRM content. So products that further the standardization of DRM are not good for consumers. Time will tell.
      Rate this comment: 12345
    • I agree with your article, but most of the posters missed the point
      Guest (Bill) on 01/05/2006 at 9:07 AM
      Posts:
      1
      Its not the iPod or iTunes itself that the article criticizes, but the precedent-setting DRM technology thats being quietly accepted by the users. I have an iPod and I dont buy from the Apple store. I use my mp3, non-DRM content on the iPod and all is good. I do worry about the time when there wont be any non-DRM content. So products that further the standardization of DRM are not good for consumers. Time will tell.
      Rate this comment: 12345
    • I agree with your article, but most of the posters missed the point
      Guest (Bill) on 01/05/2006 at 9:08 AM
      Posts:
      1
      Its not the iPod or iTunes itself that the article criticizes, but the precedent-setting DRM technology thats being quietly accepted by the users. I have an iPod and I dont buy from the Apple store. I use my mp3, non-DRM content on the iPod and all is good. I do worry about the time when there wont be any non-DRM content. So products that further the standardization of DRM are not good for consumers. Time will tell.
      Rate this comment: 12345
    • iPod DRM not mandatory (Yet!)
      Guest (Phil from OZ) on 01/06/2006 at 1:40 AM
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      1
      I own several generations of iPod and have not run into any DRM restrictions.  I buy my music on CD and simply rip it to either directly to high bitrate MP3 or indirectly via FLAC (a lossless codec).  I then have the freedom to do with it what I like.  I point blank refuse to buy any DRM protected music.  iTunes manages my MP3 library quite well and I can always re-rip or transcode from FLAC if I am not happy with the content.

      The time to start worrying is if DRM becomes mandatory.
      Rate this comment: 12345
    • iPod DRM not mandatory (Yet!)
      Guest (Phil from OZ) on 01/06/2006 at 1:40 AM
      Posts:
      1
      I own several generations of iPod and have not run into any DRM restrictions.  I buy my music on CD and simply rip it to either directly to high bitrate MP3 or indirectly via FLAC (a lossless codec).  I then have the freedom to do with it what I like.  I point blank refuse to buy any DRM protected music.  iTunes manages my MP3 library quite well and I can always re-rip or transcode from FLAC if I am not happy with the content.

      The time to start worrying is if DRM becomes mandatory.
      Rate this comment: 12345
    • iPod DRM not mandatory (Yet!)
      Guest (Phil from OZ) on 01/06/2006 at 1:41 AM
      Posts:
      1
      I own several generations of iPod and have not run into any DRM restrictions.  I buy my music on CD and simply rip it to either directly to high bitrate MP3 or indirectly via FLAC (a lossless codec).  I then have the freedom to do with it what I like.  I point blank refuse to buy any DRM protected music.  iTunes manages my MP3 library quite well and I can always re-rip or transcode from FLAC if I am not happy with the content.

      The time to start worrying is if DRM becomes mandatory.
      Rate this comment: 12345
    • iPod DRM not mandatory (Yet!)
      Guest (Phil from OZ) on 01/06/2006 at 2:05 AM
      Posts:
      1
      I own several generations of iPod and have not run into any DRM restrictions.  I buy my music on CD and simply rip it to either directly to high bitrate MP3 or indirectly via FLAC (a lossless codec).  I then have the freedom to do with it what I like.  I point blank refuse to buy any DRM protected music.  iTunes manages my MP3 library quite well and I can always re-rip or transcode from FLAC if I am not happy with the content.

      The time to start worrying is if DRM becomes mandatory.
      Rate this comment: 12345
  • Thats so cute
    Guest (HDL) on 01/04/2006 at 4:00 PM
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    1
    Yep, a &quotsage&quot writing about something he has no clue about what hes talking about writing about somethig he has never used nor owned -now, thats so cute.
    Rate this comment: 12345
  • How can be taken seriously after making these statements
    Guest (Silly) on 01/04/2006 at 4:01 PM
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    &quot... I have never been able to bring myself to download the software to purchase music through iTunes or pony up the cash to by an iPod.&quot

    Uhm to them comment on what a product can or cannot do without using them is ridiculous. I am beginning to think reviews are just words on a pc to make a deadline because there is no substative value to this whole &quottechnology review&quot unless you just call it an uninformed rant. At least EDUCATE people with SPECIFICS man. Yes, you are allowed your opinion just dont portray it as an informed one to the readers if you havent done your research.
    Rate this comment: 12345
    • When you started the interview I wanted to agree with you as I felt the same way.
      Guest (James) on 01/04/2006 at 4:11 PM
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      When you started the interview I wanted to agree with you as I felt the same way. I myself have been fighting the iPod band wangon. But to be honest Im disappointed if you call this professional writing. You have none of your &quotfacts&quot right at all. And if the coolest thing you do is burn the DRM back to a dvd you are an idiot. I really wish Somebody that would have done research would have written this article and made some good points.
      Rate this comment: 12345
      • Why must a good product be a bandwagon?
        Guest (Sheldon) on 01/04/2006 at 4:37 PM
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        I hear this from every non-iPod owner.  Im trying to stay off the bandwagon.

        Okay. Sure. Why?  Personally, Im trying to stay off the satellite radio bandwagon.  Come on - its technology, its reliable, and if it serves a purpose for you why avoid something.

        Or are you 15 and the cool thing some poor kid at your school started is that its cool to NOT own an iPod.  Its a bandwagon either way.  Grow up.
        Rate this comment: 12345
      • Why must a good product be a bandwagon?
        Guest (Sheldon) on 01/04/2006 at 4:37 PM
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        I hear this from every non-iPod owner.  Im trying to stay off the bandwagon.

        Okay. Sure. Why?  Personally, Im trying to stay off the satellite radio bandwagon.  Come on - its technology, its reliable, and if it serves a purpose for you why avoid something.

        Or are you 15 and the cool thing some poor kid at your school started is that its cool to NOT own an iPod.  Its a bandwagon either way.  Grow up.
        Rate this comment: 12345
    • When you started the interview I wanted to agree with you as I felt the same way.
      Guest (James) on 01/04/2006 at 4:11 PM
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      1
      When you started the interview I wanted to agree with you as I felt the same way. I myself have been fighting the iPod band wangon. But to be honest Im disappointed if you call this professional writing. You have none of your &quotfacts&quot right at all. And if the coolest thing you do is burn the DRM back to a dvd you are an idiot. I really wish Somebody that would have done research would have written this article and made some good points.
      Rate this comment: 12345
    • I follow Microsoft
      Guest (Blind_Faith) on 01/04/2006 at 4:15 PM
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      Come on...  Whos going on blind faith?  Youre talking about circumventing Microsofts product flaws.  How about finding applications and an OS with far less flaws.  Yes, I switched just under a year ago and my life is better for it. 

      Too see the grammar Brad and MS Word originally let pass - check out the quoted article in its original form at http://macdailynews.com/index.php/weblog/comments/writer_ive_never_used_an_ipod_or_itunes_but_i_think_people_who_do_are_dupes/
      Rate this comment: 12345
    • A tiny number of facts
      Guest (rbb) on 01/04/2006 at 4:28 PM
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      1) Digital rights management is a complicated issue that many smart people have written about. You should read some of what they have written.

      2) Everybody I know who uses iTunes and an iPod uses them primarily as a way of organizing, sorting, and listening to music that they already own on CD or from some other non-iTunes Music Store source. In other words, the restrictions of the iTunes music store only matter if you use it. If you dont like em, dont use em.

      3) if you regularly back up your hard drive, you will never lose your iTunes music. If you dont, you will. Do you ask Atlantic to replace your Phil Collins CDs when your house burns down? I didnt think so. Then why is Apple responsible for your music once you purchase it?

      4) Oh never mind. Why bother....
      Rate this comment: 12345
    • A tiny number of facts
      Guest (rbb) on 01/04/2006 at 4:28 PM
      Posts:
      1
      1) Digital rights management is a complicated issue that many smart people have written about. You should read some of what they have written.

      2) Everybody I know who uses iTunes and an iPod uses them primarily as a way of organizing, sorting, and listening to music that they already own on CD or from some other non-iTunes Music Store source. In other words, the restrictions of the iTunes music store only matter if you use it. If you dont like em, dont use em.

      3) if you regularly back up your hard drive, you will never lose your iTunes music. If you dont, you will. Do you ask Atlantic to replace your Phil Collins CDs when your house burns down? I didnt think so. Then why is Apple responsible for your music once you purchase it?

      4) Oh never mind. Why bother....
      Rate this comment: 12345
    • read the blog entry
      Guest (youTard) on 01/05/2006 at 9:20 AM
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      this isnt a review of the iPod, read the damn blog entry. This is about the DRM and how Mac supports it to the point that it threatens becoming a standard with other systems. He is simply stating that this could be bad for consumers. &quotReview a product without purchasing&quot? trying reading before you comment.
      Rate this comment: 12345
    • read the blog entry
      Guest (youTard) on 01/05/2006 at 9:20 AM