May 2007
The Secret of Apple Design
The inside (sort of) story of why Apple's industrial-design machine has been so successful.
By Daniel Turner
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In the details: Clear plastic coats parts of the first iPod, an example of the “double-shot” manufacturing process.
Credit: Peter Berlanger |
Apple, Inc. has made an art of not talking about its products. Fans, journalists, and rumormongers who love it or love to hate it have long had to practice a sort of Kremlinology to gather the merest hints as to what is coming next out of Cupertino.
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Massachusetts Institute of Technology